m z i n

magazines, design and art publications ---- kolonnadenstrasse 20, leipzig 04107, germany ---- tue - sat, 11am-7pm ---- www.mzin.de

B L O G :

2011-12-03

NEU @ MZIN: HORST MAGAZINE (D) #1

»Havin’ a dick is pretty fuckin’ awesome«

It’s time to be brave! Multitalented photographer Armin Morbach and a group of creative artists, including Ingo Nahrwold (TUSH, HERO, INDIE, GQ Style) as Fashion Director, famous graphic designer Mirko Borsche (DIE ZEIT) as Art Director and big-name contributors from New York, Paris and London, decided that these days there’s only one legitimate reason to start a new magazine:

Pushing bounderies!!!

The project will be focused on the lifestyle of modern gay men who don’t define themselves on the basis of their sexual orientation. It’s about being a man, being at ease with your body, with your desires, with your needs, with your habits, with your sexuality.

The visuals will be breathtaking high-end images incorporating expressive, mind-blowing and sometimes even shocking subjects. Sex sells, we all know that. Many big campaigns set new standards when they’re published. Sex is a huge part of professional advertising; sex is success. Inspired by this fact, we’re convinced that our magazine is an ideal platform for awakening desires. The readers will not just flick through the pages, but they will be captivated by the artistic impressions and the content. The magazine addresses a highly financially significant target group. It’s a perfect platform to showcasing the latest »must-haves« and for representing the lifestyle of the modern gay man.

The first issue is a »limited edition« of 1.000 copies, wich will be available in some selected stores in Germany and online at horstmagazine.com. Furthermore it will be send exclusively to the world’s most important decision makers, creating a medium for presenting products to people you’ve never been able to reach before: a group of men, normally surrounded by pure luxury, who have seen almost everything life has to offer but still have a constant desire for something new!