First designed by Herb Lubalin as a logo, not a typeface, Avant Garde has had a tumultuous history. Once a representation of innovation and singularity, its popularity in the 1970s has given it a distinctly retro connotation in modern times.
its complex ligatures, particularly the distinctive dramatically-slanted “A,” are a challenge for any designer to master, and the ongoing debate continues over whether anyone has been able to use it correctly since Lubalin himself.
Judge for yourself in this collection showcasing the application of Avant Garde type within the graphic arts.
160 pages, Paperback, 6 1/4'' x 9'' (160 x 230 mm)
color illustrations throughout, English
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