Bless begins with a beautiful story: In 1996, the entirely unknown fashion label of sorts announced its existence to the world via an advertisement in the British style bible i-D, offering a – fur wig. Maybe naively expecting the world to take notice, the phone ended up ringing just once, but as it happens, it turned out to be a call from Paris. A few months later, all models for Maison Martin Margiela’s Autumn / Winter 1997 collection ended up wearing fur wigs on the catwalk. The fashion world took notice, and Bless got the attention it had hoped for, after all.
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